Designing a centralized intranet for seamless employee experience.
Primary role:
UX / UI designer
Timeframe
2020 – 2021
Business Model:
B2B, SaaS
Processes
End-to-end, Research, Journey Mapping, Benchmarking, Information Architecture, Sketching, Wireframing, Screen Flows, Visual Design, Interaction Design, UI Kit, Prototyping.
Trade Alliance is a leading fashion retail company with over 15 years of experience and 100+ stores. Their employees, aged 25-30, struggled with fragmented workflows across multiple platforms.
Employees lacked a single hub for email, calendar, document storage, and internal communications, causing inefficiencies and frustration.
Trade Alliance Corporation is one of the largest companies in the global textile market with over 20 years of experience in Fashion Retail. Synonymous with quality and affordable prices, it has established itself as the brand par excellence for style, comfort, and cutting-edge fashion for everyone.
It has a presence in over 96 countries through its various brands such as Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home, among others, which allows it to adjust its product catalog to the tastes, preferences, and trends of all its users, always keeping them at the center of all its activities and everything they do.
Timeline: Limited to four months.
Technical Limitations: Integration with Google Workspace APIs.
Business Goals: Increase engagement, adoption, and operational efficiency.
Designed wireframes and prototypes.
Led usability testing and stakeholder presentations.
Designed chatbot UX design, and cross-functional collaboration with developers.
Owned end-to-end flow from discovery to high-fidelity prototyping.
Discovery: Research & stakeholder interviews.
Definition: User personas & journey mapping.
Design: Wireframes & prototyping.
Testing: Iterations based on usability feedback.
Launch & Evaluation: Measuring adoption and engagement.
IMAGE: Project timeline
User Interviews: Gathered feedback from employees.
Competitor Analysis: Benchmarked similar intranets.
Analytics Review: Identified usage patterns & pain points.
User persona 1
User persona 2
Consolidated tools into a single intranet.
Streamlined navigation to reduce cognitive load.
Enhanced personalization for tailored user experiences.
Introduced an AI-powered chatbot assistant to help employees quickly find relevant content and tools.
Information Architecture
This solution allowed users to centralize and classify their daily information, improving the management of emails, events, documents, news, and internal pages. To achieve this, the following modules were built:
Designed to facilitate content creation and management within the intranet, while also enabling detailed statistical tracking. Administrators can monitor content views, the number of platform logins by country, and by device. The following modules were developed for this solution:
Goal: Highlight key visual decisions that directly addressed user needs and improved usability.
Color Palette:
Typography:
Final Layout:
Empty State: Guided onboarding (e.g., “Ask TACBot to find your first doc!”).
Developed accessibility-friendly contrast.
Created interactive prototype for user testing.
Designed an AI chatbot UI for seamless content retrieval.
VIDEO: Search flow
VIDEO: Chatbot interaction prototype
IMAGE: High-Level Chatbot Flowchart
Conversational Design:
Neutral tone with quick-action buttons (e.g., “Share,” “Bookmark”).
Visual previews for documents (thumbnail, last-modified date, owner).
Microinteractions:
Typing indicators (animated dots) for real-time feedback.
Hover effects on clickable elements.
Adjusted dashboard layout for better information hierarchy.
Improved CTA button visibility based on user feedback.
Enhanced mobile experience for on-the-go accessibility.
Refined chatbot responses to improve accuracy and contextual relevance.
VIDEO: Testimonial
Adoption rate: Increased by 40% in the first month.
Search efficiency: Reduced retrieval time by 60%.
Daily engagement: Over 2,000 visits per day, across 5 countries.
Chatbot adoption: Used by 75% of employees within the first month.
“The new intranet transformed how we work—everything is now at our fingertips.” — HR Manager, Trade Alliance
“The chatbot assistant has made it so much easier to find what I need in seconds.” — Employee, Trade Alliance
Earlier developer collaboration could have improved handoff.
More usability tests before launch would have refined UI further.
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