About Me

Hey there, my name is Jonathan Buitrago👋

I'm a designer who is passionate about solving problems and creating delightful user experiences. This is my story.

I design intuitive and impactful digital experiences that bridge the gap between users and technology, ensuring seamless interactions that drive engagement and business success.

Some fact's about me.

Hi, I’m Jonathan, a Senior UX/UI Designer with a background in graphic design, web design, game design, and Edtech. Since 2007, I’ve been crafting digital experiences—starting in advertising and video games, then transitioning to UX/UI design in 2017. I specialize in designing intuitive, user-centered products that drive engagement and business success.

I believe great design is more than aesthetics—it’s about solving real problems. My approach blends strategy, creativity, and user research to create seamless interactions that connect users with technology.

At Work

I’ve worked across a variety of industries, designing SaaS platforms, enterprise systems, and consumer apps. My experience includes:

SaaS (B2B2C) & E-commerce – Designing scalable solutions for businesses and consumers
Sales Training & Document Management – Creating tools that enhance productivity
Banking & Intranet Systems – Improving workflows for financial and corporate environments
Health & Wellness Apps – Enhancing accessibility in medical platforms

In Life

Beyond design, I’m passionate about self-improvement—diving into books on goal achievement, Product design, and personal growth. Outside of work, I enjoy exercising, traveling, reading, cooking, and spending quality time with family.

Happy Clients

I’ve had the chance to collaborate with startups, agencies, and as a freelancer. While much of the work is either confidential or a bit dated, I’m more than happy to mention a few names to give you a sense of the quality of projects I’ve been part of:

TESTIMONIALS

What its like to work with Jonathan

"I had the pleasure of working with Jonathan at Keralty US, where his UX/UI design skills greatly enhanced our digital platforms. He creates intuitive, accessible, and visually engaging designs, with a strong focus on user experience and scalability. Jonathan is a great collaborator, working well with cross-functional teams to deliver designs that meet both user needs and business goals. His clear communication and attention to detail make him a valuable asset. I highly recommend him for any design-focused team."

"I worked with Jonathan on designing the eCommerce app for Mi Águila and responsive website for Katapult Commerce. His focus on creating intuitive, user-friendly interfaces was key to enhancing the customer experience. He also played an essential role in ensuring the app supported order and inventory management, which was crucial for our retail clients.”

"He is an amazing colleague, smart, helpful and has excellent teamwork skills. Working with Jonathan was a pretty good experience!"

"I worked with Jonathan in Colombia during a time of transformation within the company, and it was a pleasure to know him. He not only helped me to get to know the other employees and executives by demonstrating his great communication and teamwork skills, but also transferred his knowledge in design and organizational areas of the company. He is a great professional and definitely a person who cares about his human development, promoting his values and technical skills."

"Jonathan is a person with great analytical and self-study abilities. His focus on creating value proposals based on the latest technological trends generates opportunities for the organizations he works for."

"I recommend Jonathan for his professionalism, responsibility, and commitment to his projects. He is a person with extensive experience and great learning and adaptation skills."

View more testimonials

Work Experience

I’m a firm believer that the past plays a key role in shaping who you are today. The experiences I’ve had, the people I’ve worked with—each has contributed to making me the designer and person I’ve become.

Over the years, I’ve had the privilege of collaborating with leading brands, startups, and enterprises to create exceptional user experiences. Some of my past clients include:

2024

Writings

As a designer, I believe the role extends beyond just creating visuals. To learn more about my approach and perspective, feel free to explore the articles I’ve written.